Green cities and black styles

Immagine you live in a city where people can move easely with public transport that is cheap, convenient and efficient. At the same time, someone in the city thinks of openineg a new public service consistingn in sharing bycicles with citizens, for a minimal and testimonial amount of money. Joungster and in general most cictizens got crazy abou this idea, and they start to register to this service and to share bycicles. User conditions are easy and fair: no one can use the bycicle for longer than 30 minutes, because it’s thought to be used as a transport means not for rambling.

In one year the service has become so succesful that almost 100.000 people are using it and they’re sharing 6.000 bycicles in the city, available at 250 stattions spread over the city.

Where is the problem than? It is that among these 100.000 citizens not everyone understand that this is a public service where the responsible behaviour of each user means a guarantee for the efficience and quality of rhis service.

The problem is also that the organization that manages this service is completely unefficient. There exist some routes that are used every morning by thousands of users to move to their office (from the high part of the city to the city-center) that keep some stations without bycicles early in the morning, while stations at the city-center are full and users cannot deposit them.

All this happens in my city, Barcelona, but Mediterranean mood and lots of tolerance still make this service useful and highly used by citizens. This makes the city greener even if many people use this “black” and “dirty” style of behaving.


About Oriol

Professor dels Estudis d'Economia i Empresa de la UOC Lecturer of the Department of Economics and Business Administration Universitat Oberta de Catalunya - Barcelona- Spain
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