Getting a sharper picture of social media’s influence | McKinsey & Company

New research shows that buzz plays a greater role than previously thought in getting consumers to buy and that the pool of the most effective influencers is largely untapped. A McKinsey Quarterly article.

Sourced through Scoop.it from: www.mckinsey.com

See on Scoop.itCc4Td

About Oriol

Professor dels Estudis d'Economia i Empresa de la UOC Lecturer of the Department of Economics and Business Administration Universitat Oberta de Catalunya - Barcelona- Spain
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