Experiential Tourist Products: The Role of Servicescape: Business and Management Book Chapter | IGI Global

Experiential Tourist Products: The Role of Servicescape: 10.4018/978-1-4666-8699-1.ch012: Nowadays tourists look for enriching and involving experiences, together with a more active role during their holidays.

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See on Scoop.itTurismo, Redes y Conocimiento

About Oriol

Professor dels Estudis d'Economia i Empresa de la UOC Lecturer of the Department of Economics and Business Administration Universitat Oberta de Catalunya - Barcelona- Spain
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