Understanding that social media is a vital part of your customer service is one thing, but knowing that you’re doing it right is another.
Los algoritmos de las redes sociales amenazan su neutralidad El contenido de las redes sociales se genera de forma colectiva, pero no son los usuarios los que deciden qué ver, sino algoritmos que pueden no ser neutrales
A four year study of where direct bookings for hotels come from. Survey of tens of thousands of hotel guests to determine how they found the hotel.
Gartner released last week its latest Hype Cycle for Emerging Technologies. Last year, big data reigned supreme, at what Gartner calls the “peak of inflated expectations.” But now big data has moved down the “trough of disillusionment,” replaced by the Internet of Things at the top of the hype cycle. [...]